Market Entry & Opportunity Decision Scorecard
Test whether an opportunity deserves commitment, which entry conditions matter and what must be validated next—in about 12 minutes.
Use this when
Use it when you are assessing a new Transport or Energy market, evaluating a live opportunity, choosing an entry route or partners, or deciding whether the evidence supports commitment.
What is inside
Twenty practical questions across market fit, buyer need, differentiation, route and partners, and commitment readiness; Proceed / Validate / Pause guidance; and a next-action worksheet.
How to use it
Complete it with the people who own the decision. Record assumptions and evidence, then use the lowest-scoring dimension to set the next validation action. It is a decision aid, not legal, tax, regulatory or investment advice.
Need direct help?
If the decision is live or the entry conditions are uncertain, discuss the situation directly.
Get the Market Entry Scorecard
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